![]() ![]() Statewide Community Regrants Application SeminarsĬandlelight Collective, Inc, Onondaga CountyĪ curated, candlelit monthly event series highlighting local musicians and allowing them to showcase their songs & connect with other musicians. Additional findings from the study are available at this link.Marketing for Economic Development (Onondaga County)Ĭity of Syracuse Arts & Culture Recovery Fundįondo de Recuperación de Arte y Cultura de Siracusa data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. consumers watch esports at least once a week - and 54% of Gen Z respondents do. Gaming consoles are being used more often as an entertainment hub - to stream TV/movie content (46%), watch online content (42%), browse the internet (34%), stream music (25%), and stream eSports (11%). consumers play games at least weekly among Gen Z (14-21) consumers, 54% do. However, half of consumers said they don’t use voice-enabled digital assistants at all, and only 18% claimed to use if daily. The top five uses of voice-enabled digital assistants are playing music, searching for information, getting directions, making phone calls and setting alerts. Voice assistants: Ownership of voice-enabled home speakers grew 140% year-over-year in 2018, with total penetration soaring from 15% to 36%.Just 7% of respondents believe the government should play a role in protecting their data. Data privacy: Consumers are increasingly wary of how companies handle their data, with 82% saying they don’t believe companies do enough to protect their personal data.Respondents indicated 8 minutes of ads per hour of programming was the reasonable upper bound - while they also said that 16 minutes or more of commercials per hour is the point they would stop watching. TV ad loads: 75% of consumers say they would be more satisfied with pay-TV service if there were fewer ads, and 77% said ads on pay TV should be under 10 seconds.streaming consumers (and 71% of millennials, ages 22-35) saying they subscribe to streaming video services to access original content. Originals drive subscriptions: High-quality original content continues to be a dominant factor in streaming video growth, with 57% of all current U.S.households subscribing to cable, satellite or telco TV. Pay TV remained relatively flat with 65% of U.S. And 49% give up on searching for content if they can’t find it in a few minutes.ĭeloitte’s survey found strong growth in streaming video subscription services - with 69% of households now subscribing to one or more - and streaming music services (41%). Meanwhile, consumers say they know exactly what they want to watch 69% of the time, but 48% say content is hard to find across multiple services. Nearly half (49%) of consumers in Deloitte’s survey said the sheer amount of content available on subscription VOD makes it hard to choose what to watch. Effectively, Westcott said, they’re cobbling together their own entertainment bundles from multiple providers.Īgain, the sprawl of content options presents headaches. consumer subscribes to three video streaming services 43% subscribe to both pay-TV and streaming services, per Deloitte’s study. “Consumers are looking for less friction in the consumption process,” he said. With that fragmentation, there’s a clear opportunity for larger platforms to reaggregate these services in a way that can provide access across all sources and make recommendations based on all of someone’s interests, Westcott said. “We may be entering a time of ‘subscription fatigue.'”Īll told, there are more than 300 over-the-top video options in the U.S. telecom and media and entertainment leader, who oversees the study. “Consumers want choice - but only up to a point,” said Kevin Westcott, Deloitte vice chairman and U.S. ![]()
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